Your growth is our passion.
Business technology companies that are leading change in their markets are continually challenged to demonstrate compelling customer value, bring their vision to life, and stay focused on their goals. The Connor Bates team has addressed these challenges both as corporate executives and as business strategy consultants. Today, our passion is to help clients excel in their pursuit of growth through high-value opportunities.
With our guidance, you’ll clarify which strategies and actions will have the greatest impact on your goals. Your intent will be clearly connected with your strategy and your tactics. Together, we will establish a replicable foundation by which you can go to market, own the market you're in, and grow new markets.
At Connor Bates, we take a solutions approach to our work. Our experienced professionals collaborate with company leaders to assess market opportunities, set a clear strategic direction, and bridge strategy with execution in a way that creates significant value for all stakeholders. Over the years, we’ve helped our clients achieve significant results:
- Emerging growth company revamps its business strategy, reassesses its value delivery, and becomes #1 in its industry
- Corporate re-start redefines its business, focuses on vertical solutions, garners a $2 million investment, and becomes profitable within one year
- High growth firm finds a more strategic vision, aligns the organization around it, and raises $9.3 million in Series C venture funding in a tough investment environment
- Industry leader identifies untapped opportunities to strengthen sales and marketing results in existing and new markets
- Consumer software giant builds a successful global B-to-B channel and increases revenues through strategic Partner Advisory Councils
Our go-to-market solutions
Minimize false starts. Speed time to revenue.
For us, a "go-to-market" strategy looks holistically at the opportunity and what it will take to achieve it – the products, services, partnerships, support, and delivery of a total solution that addresses what your customers perceive to be a critical need. These interrelated issues affect the cost of doing business as well as the likelihood that you will successfully achieve your goals.
Connor Bates helps you focus your team around a real-world business strategy that builds on your vision, core capabilities, and resources. As your strategic services partner, we facilitate the process of creating your plan, defining a framework for action, prioritizing objectives, and establishing relevant and meaningful metrics to gauge progress and success. We ensure that you address fundamental strategies, business process improvements, and messages required to create a sustainable market advantage.
We engage with clients at a variety of levels to ensure success:
- Conduct in-depth investigations to assess and qualify the market opportunity
- Identify high-value market and customer segments
- Create a strategic framework to guide execution and decision making across the organization
- Develop a targeted go-to-market plan
- Define optimal corporate and product positioning strategies
- Help design and execute business development strategies
- Coach management and assist in program execution
Learn more about How We Execute or Contact Us.
Our solutions for owning your markets
Grow existing relationships. Create profitable revenue opportunities.
Opportunities for growing revenues through existing customer and channel relationships are frequently overlooked. Our primary research with hundreds of business and technology executives tells us that companies often leave these opportunities on the table, opening the door to competitive inroads.
Connor Bates approaches these issues with a unique combination of experience in all aspects of business development, an unparalleled talent in uncovering the nuances that can differentiate your company, and deep knowledge of industry dynamics. Our solutions are designed to help your team get the job done while building your capacity for growth and adaptation.
We collaborate with executives to optimize growth in their target markets by:
- Identifying untapped opportunities within existing customers and markets
- Shifting from a product to a solutions focus
- Elevating enterprise and SMB channel relationships
- Enhancing competitive differentiation and strategic position
- Assessing implications for shifting market dynamics on strategy, execution, communications
- Optimizing investments in business development and channel marketing initiatives
- Revitalizing stalled market strategies
Learn more about How We Execute or Contact Us.
Our solutions for growing new markets
Minimize risk. Validate the opportunity and requirements for success early on.
A solid analysis of new opportunities considers both the quantitative and qualitative assessments. Before significant investments have been made, successful companies take a 360º view of the opportunity and precisely what it will take to achieve it, given their corporate goals and resources.
Connor Bates helps you make sound decisions on whether or how to enter new markets. As your strategic services partner, we conduct direct, in-depth investigations with key constituents to uncover fundamental insights that will prepare your team to aggressively pursue new markets. We provide experienced, hands-on support to create the action plan, prioritize objectives, and establish meaningful and relevant metrics to gauge your success.
Connor Bates works with clients who are exploring new markets to:
- Conduct in-depth investigations to assess and qualify emerging opportunities
- Understand both the opportunity and potential constraints early on
- Validate assumptions on customer expectations, perceptions, and readiness to buy
- Develop effective competitive positioning strategies
- Develop targeted channel marketing programs
- Create and help execute business development plans
Learn more about How We Execute or Contact Us.
“Connor Bates pulled a highly fragmented company together into a machine that was able to move forward better than I had imagined. The pull through was measurable.”
CEO, Corporate performance solutions client
"Connor Bates helped us develop a highly focused market strategy that led to the signing of important new clients."
VP of Marketing, Internet technology client
"Connor Bates is a high performance team that understands our business … and has a 360° action-driven methodology that works."
Partner Satisfaction & Training Manager, Fortune 100 information security client
"Connor Bates has been a true partner, giving us clear direction and helping us define our products for this market."
President, Business technology client